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Privacy Policy

PRIVACY POLICY: PUREMATCH (PTY) LTD

Effective Date: January 19, 2026

Last Updated: January 19, 2026

At PureMatch (PTY) LTD ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy outlines how we collect, process, and safeguard your personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) of South Africa.

1. INFORMATION WE COLLECT

We collect information that identifies you or can be used to identify you ("Personal Information").

  • Registration Data: Your name, email address, date of birth, gender, and location.

  • Profile Data: Personal interests, preferences, photographs, and any "Special Personal Information" you choose to share (e.g., religious beliefs or sexual orientation).

  • Payment Data: Handled via secure third-party payment gateways; we do not store full credit card details on our servers.

  • Technical Data: IP addresses, device type, and app usage statistics collected via cookies.

2. PURPOSE OF PROCESSING

In terms of POPIA, we only process your data for specific, lawful purposes:

  • To facilitate matches and provide the dating service.

  • To verify your age and identity to maintain platform safety.

  • To communicate with you regarding account updates or support.

  • To prevent fraud and enforce our Terms of Use.

3. CONSENT AND SPECIAL PERSONAL INFORMATION

By using PureMatch, you provide voluntary, specific, and informed consent to the processing of your data.

Note on Special Personal Information: Dating profiles often include sensitive data (religion, health, or sexual orientation). By uploading this information, you provide express consent for us to process it for the sole purpose of matchmaking.

4. DATA SHARING AND THE DATING PRO NETWORK

To increase your chances of finding a match, your profile data (excluding contact details) may be shared with:

  • The Dating Pro Network: A shared database that allows your profile to be visible to users on affiliated "Partner Pages."

  • Service Providers: Third parties who provide hosting, payment processing, or analytics.

  • Legal Authorities: When required by South African law (e.g., a court order or RICA request).

5. YOUR RIGHTS UNDER POPIA

As a "Data Subject," you have the following rights:

  1. Right to Access: You may request a record of the personal information we hold about you.

  2. Right to Rectification: You can update or correct inaccurate data at any time via your profile settings.

  3. Right to Objection: You may object to the processing of your data for marketing purposes.

  4. Right to Deletion: You may request that we delete your data (subject to statutory retention requirements).

6. DATA SECURITY

We implement industry-standard technical and organizational measures to prevent unauthorized access, loss, or damage to your personal information. This includes encryption, firewalls, and secure access controls.

7. DATA RETENTION

We retain your personal information only for as long as your account is active or as necessary to provide you with the Service. If you delete your account, we will de-identify or destroy your data unless South African law requires a longer retention period (e.g., for tax or legal purposes).

8. COOKIES

Our website uses cookies to enhance user experience. You can manage your cookie preferences through your browser settings, though some features of the Site may not function correctly without them.

9. CONTACT OUR INFORMATION OFFICER

If you have questions about this policy or wish to exercise your rights under POPIA, please contact our Information Officer: